# Internauts AI Instructions

Canonical source: https://brand.internauts.app/
Structured source: https://brand.internauts.app/brand.json
Last updated: 2026-10-27

Use this guide whenever generating Internauts documents, presentations, websites, interfaces, marketing, proposals, or public-facing copy.

## Brand character

Internauts is bold, smart, fun, sharp, stylish, strategic, and unapologetic. The voice is expert but approachable. Belonging, diverse thinking, accessibility, and positive change are core principles.

The visual idea is: “Sharp, quiet, slightly loud when it counts.” Start calm and considered. Make louder color or type moments selective and earned.

## Voice rules

- Favor sharp wit, clarity, and memorable phrasing.
- Use manifesto energy for bios and positioning statements.
- Use mirror-action or cause-and-effect construction for one-liners.
- Keep language easy to read and hard to forget.
- Avoid safe boardroom language.
- Avoid “empower,” “maximize,” and “solutions that drive impact.”
- Avoid em dashes unless genuinely necessary.
- Never invent facts.

## Colors

- Ink `#12103A`: primary dark and anchor.
- Navy `#24335F`: deep supporting color.
- Periwinkle `#B9B1FC`: highlight and text on dark.
- Orange `#FF7700`: restrained accent.
- Forest `#263F04`: organic ink.
- Moss `#638D32`: workhorse green.
- Neon `#00FF00`: earned signal color.
- Paper `#F5F5F5`: primary light background.

Approved contrast pairings include ink on paper, paper on ink, periwinkle on ink, neon on ink, ink on orange, paper on forest, ink on moss, and ink on periwinkle. Consult `brand.json` for published contrast ratios.

## Typography

- Sharp Grotesk Thin 25: editorial display moments.
- Sharp Grotesk Book 25: headlines and wider heading treatments.
- Sharp Grotesk Book 20: paragraphs and readable body content.
- NORD: all-caps statement phrases, section labels, and signage only. Never paragraphs.
- Cygnito Mono: metadata, kickers, identifiers, labels, tabular figures, and technical notes.

If the approved fonts cannot be embedded, disclose the substitution. Do not present a fallback as brand-perfect.

## Marks and assets

- The primary wordmark is always lowercase.
- Prefer supplied SVG lockups over reconstructing the wordmark.
- Use the formal stacked Internauts Design wordmark for proposals and letterhead.
- The standalone mark requires clear space equal to its own height on every side.
- The guide states a 12px absolute minimum for the standalone mark; 16px is the safer demonstrated minimum.
- Use only approved asset URLs listed in `brand.json`.
- “Made by Internauts” seals are signature credits intended for embedding in apps and sites.

## Documents and presentations

- Default to paper backgrounds with ink text.
- Use periwinkle on ink for dark title pages or section dividers.
- Create hierarchy with Thin 25 display, Book 25 headings, and Book 20 body.
- Use NORD sparingly for one decisive statement or section marker.
- Use Cygnito Mono for dates, folios, metadata, amounts, and compact notes.
- Keep layouts spacious, modular, precise, and accessible.
- Use orange as a controlled accent. Reserve neon for a signal that deserves attention.
- Contrast a calm base with one earned loud moment.

## Accessibility

- Maintain WCAG-appropriate contrast for text, marks, and controls.
- Do not assume every palette combination passes.
- Preserve clear hierarchy, legibility, keyboard focus, and readable body typography.
- The demonstrated interface focus treatment is a 2px outline with a 3px offset.

## Missing systems

The published guide does not define a complete photography or illustration system. Do not invent one. The published motion examples are restrained interface cues, not a complete motion specification.

## Final check

Before producing work, ask whether it stands out, feels sharp and stylish, stays easy to read, balances quiet and loud intentionally, meets accessibility requirements, and uses only grounded specifications.